TriMet Transit
Multimedia Messaging Campaign
The Marketing division at TriMet Transit brought Digital Native aboard for a multi-year campaign.
Our strategy for TriMet’s Reduced Fares campaign focused on creating a unified visual voice that prioritized community equity and clarity. To ensure the message reached every corner of the city, we executed a comprehensive rollout across a diverse range of mediums—from high-impact bus wraps and digital displays to localized paper ads and bus benches. By adapting the creative for both large-scale environmental graphics and targeted social media posts, we maintained a consistent brand presence that met riders exactly where they were. This "omnichannel" approach transformed the transit landscape into a cohesive information hub, making essential fare information accessible to all.
Our strategy for TriMet’s Reduced Fares campaign focused on creating a unified visual voice that prioritized community equity and clarity. To ensure the message reached every corner of the city, we executed a comprehensive rollout across a diverse range of mediums—from high-impact bus wraps and digital displays to localized paper ads and bus benches. By adapting the creative for both large-scale environmental graphics and targeted social media posts, we maintained a consistent brand presence that met riders exactly where they were. This "omnichannel" approach transformed the transit landscape into a cohesive information hub, making essential fare information accessible to all.
- DATE:January, 2025
- Multimedia Design:TriMet Reduced Fare Program
- Client:TriMet Transit
- Client Location:Portland, OR